WIRED highlights immunization

October 21, 2009

The November issue of digital mag Wired dropped through our mailbox this morning..  its cover story is about immunization and how parents who are deciding (in response to misinformation spread by anti-vaccination groups) to not have their kids vaccinated, are endangering  public health.  Paul Offit, a pediatrician and the co-inventor of the rotavirus vaccine is quoted  “I used to say that the tide would turn when children started to die. Well, children have started to die, so now I’ve changed it to ‘when enough children start to die’.”

Online/social media discussion has to date been dominated by anti-vaccination groups and activists.  However,  health agencies are starting to recognize that they too must enter this space .  We’ve been helping agencies do this in an effective, for social media suitable way, among others by producing the below video for WHO EURO.. we have a few new projects underway and are excited to be able to help reach parents and other audiences with this important public health message.