Can’t Wait to try Augmented Reality

May 7, 2009

We’re really excited about the possibilities of augmented reality (AR) in engaging audiences in development and health themes.. we’re currently developing a few ideas for one of our campaigns that is entering it’s ‘phase 2’ (more on this later).   Wikipedia explains AR as the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. The below GE clip gives an idea: