Video views up by 53% in 2009
A few weeks back, Nielsen released their Three Screen Report, which measures the viewing habits of Americans in terms of TV, the Internet, and mobile phones. The research showed that while TV viewing is still dominant, online video usage is up by 53% from last year, and the number of people watching video via mobiles has also increased by an impressive 52%. At the same time, social media experts are predicting that mobile video uploading and viewing is at a tipping point (much thanks to the new iPhone’s capabilities and apps being developed for it).
Non-for-profits should consider this growing trend in their communication plans, ensuring they include short, engaging clips in to their outreach toolbox, such as this one by WHO: