The Social Side of Searching

November 10, 2009

A new Social Search feature, launched by Google at the end of last month, enables searching within personal networks. Social search combines results from your contacts’ blogs, Twitter, FriendFeed and a variety of other sites with self-made content (as long as they are linked to personal Google profile). The new search tool is still live only in the US, but more information can be found at Google labs.

Currently, social search results appear at the bottom of the Google search list (see the demo video below). Personal connection however, is likely to make search hits more relevant and interesting.  This type of information sourcing where people look to peers and their own networks for info is, together with real-time searching, going to become a more and more prominent online search feature.