Text message donations – lessons learnt

February 11, 2010

The impressive text message donation response to the deadly Haiti earthquake disaster has resulted in fundraisers throughout the non-profit world analysing relief groups’ experience with mobiles.

To hear a good summary of lessons learnt, listen to the podcast released by The Chronicle of Philanthropy where Wendy Harman, social media manager at the American Red Cross, and Geoff Livingston, chief marketing officer at Zoetica Media, discuss the opportunities and drawbacks associated with this emerging fundraising tool.

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