Solution 98 Calls for a New Direction for Maternal and Newborn Care

June 23, 2014

We are excited to share our latest campaign with the team behind the Lancet Series on Midwifery. The today published Solution 98: The New Standard of Care is a digital campaign to disseminate the evidence for midwifery care globally, and appeal for the implementation of Solution 98 in health facilities by making quality midwifery care available to all women and families.

The Lancet Series on Midwifery gives guidance on how quality maternal and newborn care can be made available in all countries, and provides a framework for quality maternal and newborn care that firmly places the needs of women and their newborn infants at its centre.

To support this important research, we’ve designed a digital communications  strategy and visualisation of research findings to bring the new midwifery care framework to life in collaboration with Havas Worldwide Helsinki and the award-winning Finnish illustrator Janine Rewell.

Read more and sign the appeal: Solution 98
Follow the discussion on #LancetMidwifery | @MidwiferyAction