Promoting the importance of family planning
Why I Plan is a new platform for young, progressive Kenyans to create engaging campaigns on the the future of Kenya, personal goals and the importance of family planning.
M4ID has just completed an exciting project milestone and report for the Bill & Melinda Gates Foundation. This first stage of our Kenya-based project was focused on understanding the mindsets of young progressive Kenyans around future goals and family planning. This is a culmination of research and insights gained through extensive focus groups and we’ve now arrived at a creative strategy, drivers and new creative platform.
The next stage will involve working closely with Kenya-based creatives and influencers to develop new campaigns and arts- and culture-based programs on the topic of future Kenya and family planning.