#Formnigani 1

Bill & Melinda Gates Foundation
Year: 2016-2018
Where: Kenya
Project Status:

#Formnigani 1 was a creative and experimental family planning movement supporting advocacy.

We talked to young Kenyans in six counties, and were surprised by what we heard. With 78% of all Kenyans under 36-years-old, family planning is of crucial importance for the future of the country and its citizens. The right to quality family planning for all adults is guaranteed in the Kenyan Constitution and Health Act.

The first phase or #formnigani 1 was a movement meant to amplify the voices of young Kenyans in favour of family planning. ‘Form ni gani?’ means ‘What’s the plan?’ in Sheng, a street slang form of Swahili. Whatever your dreams are for yourself, your loved ones or your country, you need a plan to get there. The project was an experiment in whether creative communication can be used to support the ongoing work of advocacy groups by amplifying the true voice of the people.

The movement was launched on 17 April 2018 in Kenya. A hundred pregnant men kicked off the campaign by posing the question ‘What if men got pregnant?’. The movement focused mainly on social media, PR and events. No paid media was used. Cutting edge creative talents from photographers, musicians and dancers to poets, street artists and comedians gave their personal take on family planning – and the need for it.

The goal was to create surround-sound of positivity, around future planning and the intrinsic need for family planning. #Formnigani 1 gained altogether 385 million impressions on social media channels, traditional media and various events. Advocacy partners were particularly impressed by how the campaign succeeded in sparking discussion around family planning, which had a positive impact on their work.

In #formnigani 2 (2018-2020), we are working in even closer cooperation with advocacy partners to get family planning higher on the political agenda. The central creative theme is Future Kenya.

#Formnigani 1 Results Report