Voice to the Voiceless

Finnish Evangelical Lutheran Mission
Year: 2011
Where: Finland
Project Status:

In 2011 M4ID designed an advocacy campaign on behalf of Dalit rights in Nepal for the Finnish Evangelical Lutheran Mission. In the campaign we recruited celebrity champions in Finland who handed over their Facebook profiles to Dalits in Nepal.

“Voice to the Voiceless” was a hugely influential communication concept that brought Dalit rights into the centre of national discussion in Finland, who is one of Nepal’s long-term national development partners. The campaign target of 6000 appeal signatures was reached within three days.

The campaign was chosen by Facebook Studio as one of the most innovative campaigns of 2011 for its fresh use of the platform to raise awareness of social justice and human rights.