Take & Tell

Uppsala Monitoring Centre
Year: 2015
Where: Global
Project Status:

Turning “pharmacovigilance” into a buzzword

Take & Tell, launched in spring 2015, is a campaign to generate visibility and understanding of pharmacovigilance worldwide. Pharmacovigilance means monitoring and reporting the effects of medicines, especially of adverse reactions and it is in an important yet less known topic in global health.

Project objectives
  • To promote pharmacovigilance as part of a more holistic approach to health and– well being and create awareness about drug/medicine safety
  • Make the dialogue between a doctor and a patient easier
  • Support patients and health professionals in taking a more active role in reporting adverse drug reactions

The Take & Tell communications campaign aims to make pharmacovigilance – monitoring, assessing and understanding adverse effects, or other drug-related problems – into an easily understood, household name.

The campaign seeks to change the way people view the process of taking medicines and to facilitate dialogue between the health care provider and patient. The Take & Tell toolkit M4ID developed as a part of the campaign provides concrete tools for to discuss, monitor and report adverse drug reactions, enabling people to be more involved in managing their own health.

Campaign components
  • An online campaign platform
  • A mobile app for self-monitoring
  • Supportive educational material
    for global and national level needs

As an additional outcome of the campaign, we composed a Take and Tell theme song with the renowned Finnish soul singer / songwriter Tuomo Prättälä. The song has quickly spread across the pharmacovigilance community, where it has’s been played at professional events. The song has also been heard on radio from Sweden to Ghana and has been translated into Chinese as well as turned into a reggae style version aimed for the Latin American and Caribbean markets.

With the song we wanted to create something easily shareable and relatable, that would cross cultural barriers, be an inspiration and give an energy boost to the whole community.

The website has approximately 1200 sessions per month and the application has been downloaded more than 4000 times and people have reported it to be a useful tool when tracking and reporting side effects. The song video has nearly 14 000 views on YouTube.

The visual identity of the campaign as well as the information tools were developed for a multicultural audience, taking into consideration for example different printing resources and, language versions etc. The campaign assets have It has been translated into many different languages, including Arabic and Chinese.

M4ID continues with the next phase of the campaign in early 2017.