The Next T

Optimising HIV testing linked care through user-centred design and creative communication
Year: 2016-2018
Where: Tanzania
Project Status:

The multidisciplinary programme in Tanzania seeks to research and develop new HIV testing services and care models using human-centred design

In the multi-year project, M4ID will design and test models for high-quality, acceptable and accessible HIV testing linked to care in Tanzania. The focus is on adolescent girls and young women (AGYW) and their male partners, especially in vulnerable groups.

The project ultimately seeks to contribute to the scaling of HIV programmes and in doing so, to support the implementation of a service continuum to reduce morbidity, mortality and onward transmission of HIV.

Identifying barriers and enablers of health-seeking behaviour

In the currently ongoing first phase of the project, M4ID conducts research and insights gathering, employing an integrated approach of human–centred design (HCD), creative communication and HIV programme expertise to uncover socio-cultural and individual behavioural, communication and system barriers to current testing to care linkage models.

During this phase, the team’s focus is on identifying opportunities and enablers for overcoming the above barriers. This will form the basis for developing contextually appropriate and user-friendly testing linked to treatment service solutions. The aim is to unlock new health-seeking behaviours among AGYW and their male partners.

Multiple field visits in Tanzania

The M4ID team have visited various sites offering HIV related services in the Dar Es Salaam and Kilimanjaro regions identifying local key partners and stakeholders, meeting main implementing organizations, local government representatives, researchers, CSOs as well as interviews with local healthcare workers and young people. The research continues based on the insights gained from these encounters.