Linking to Care

Optimising HIV testing linked care through user-centred design and creative communication
Year: 2016-2018
Where: Tanzania
Project Status:

The multidisciplinary programme in Tanzania seeks to research and develop new HIV testing services and care models using human-centred design.

In the multi-year project, M4ID will design and test models for high-quality, acceptable and accessible HIV testing linked to care in Tanzania.

The project ultimately seeks to contribute to the scaling of HIV programmes and in doing so, to support the implementation of a service continuum to reduce morbidity, mortality and onward transmission of HIV.

Identifying barriers and enablers of health-seeking behaviour

In the currently ongoing first phase of the project, M4ID will conduct research and insights gathering, employing an integrated approach of humancentred design (HCD), creative communication and HIV programme expertise to uncover socio-cultural and individual behavioural, communication and system barriers to current testing to care linkage models.

During this phase, the team’s focus is on identifying opportunities and enablers for overcoming the above barriers. This will form the basis for developing contextually appropriate, user-friendly, testing linked to treatment service solutions to unlock new health-seeking behaviours.