#Formnigani 2

Bill & Melinda Gates Foundation
Year: 2018-2020
Where: Kenya
Project Status:

A project that focuses on the future of Kenya to creatively support ongoing family planning advocacy.

A project that focuses on the future of Kenya to creatively support ongoing family planning advocacy.
#Formnigani 1 (2016-2018) was an experimental initiative to determine how creative communication can support ongoing, in-country family planning advocacy. ‘Form ni gani?’ means ‘What’s the plan?’ in Sheng, a slang form of Swahili. Project results, along with feedback from partners and over 385 million online impressions in Kenya indicated that creative communications has a critical role to play in increasing public support and decision-making for family planning services.

In #formnigani 2, we are now working in close cooperation with advocacy partners to elevate family planning higher on the political agenda in Kenya. The project targets critical areas of advocacy and governmental decision-making timelines with specific influence strategies, creative engagement, futures focused content, and activities driving visibility for the issue.

The focus of #formnigani 2 is on ‘What’s the plan for future Kenya?’ The campaign kicked off in June 2019 by bringing the Kenya of 2063 (the year Kenya will celebrate its centenary) to the present. We invited young progressive Kenyans to join future-focused Think Tanks in Nairobi and Bungoma. Based on data and animated by the creative imaginations of young Kenyans, the outcomes from the Think Tanks include four alternative scenarios for Kenya in 2030. The scenarios form the basis for the #formnigani University Ideathon – a contest for positive solutions toward a positive future Kenya and the important role of contraception. We want to hear what the best young minds in Nairobi think is needed to make the future of Kenya bright.

Read more about #formnigani 1 here.