European Immunization Week

World Health Organization
Year: 2009
Where: Europe
Project Status:

Prevent, protect, immunize: WHO’s 2009 campaign for European Immunization Week reinforces support for routine immunisation for children

Prevent. Protect. Immunize. WHO’s first ever viral campaign for European Immunization Week.

European Immunization Week (EIW) is WHO’s flagship public advocacy effort to increase vaccination coverage by raising awareness of the importance of immunisation among parents and caregivers, healthcare professionals, policy and decision-makers, and the media.

M4ID design a campaign for WHO’s first ever viral campaign for European Immunization Week, including an animated video and an interactive website. The EIW site received 7 times more visitors compared to the previous year. Additionally, the campaign resulted in positive responses from a number of donor governments, broad social media commenting and online dialogue, especially in priority countries such as Romania and Germany. The video has been viewed more than 30,000 times.