Core

Bill and Melinda Gates Foundation
Year: 2017-2019
Where: India, Nigeria, Kenya
Project Status:

Core is using a holistic demand-driven approach to co-create women-centered solutions for sexual and reproductive health and well-being

Core combines human-centred design (HCD) and a life course approach to look at women’s sexual and reproductive health over one or more transition points to understand the connections between their past experiences and future outcomes. Transition points related to sexual and reproductive health often influence a woman’s health, status, and identity as well as their rights, responsibilities and needs. Core seeks to understand these transition points and how they affect a woman’s life course in order to offer insights and opportunities for intervention and improved solutions for women.

The Core research is taking place in four locations: in Tanzania, Kenya, Nigeria and India. M4ID works together with the women themselves, local community-based organisations, government, public health representatives as well as researchers and design groups.


The key objectives of the project are:

  • To produce a new body of knowledge around women’s SRH views and needs in low-resource settings
  • To co-create a tested set of SRH service prototypes
  • To develop an interactive experience to understand insights and findings and connect with the lives of Core women

Current information on the project can be found at thisiscore.org.