Co-CEO & Managing Director
Dr. Alexandra Mandelbaum is M4ID's Co-CEO and Managing Director. In this role Alexandra stewards the organization, provides strategic direction and leads the overall team. Alexandra has previously worked as the Tanzania Country Director of TechnoServe. She is an experienced organizational leader and strategic advisor who has worked in over 17 countries covering Africa, Latin America and Asia. Alexandra brings significant knowledge of market-led development initiatives in private sector development, women’s economic empowerment, youth entrepreneurship, and the agriculture sector in Eastern and Southern Africa. Alexandra also worked with the Africa Enterprise Challenge Fund, KPMG International Development Advisory Services, and Monitor Group (now Monitor Deloitte) and has proven, long-term experience partnering with private sector clients and donors like USAID, DFID, IrishAid, and Bill and Melinda Gates Foundation. Alexandra has a B.A. from Harvard University, an M.Phil from Cambridge University, and a Ph.D. from New York University.
Co-CEO & Co-Founder
Mari is the Co-CEO and Co-Founder of M4ID. In this role, Mari represents M4ID globally in its relationships with clients, vulnerable communities as well as M4ID’s large networks of partners and stakeholders. She initiates and develops new ways of delivering social impact, spearheads measurement
initiatives, and leads projects funded from M4ID’s social mission fund. Mari also plays a critical role in the governance of M4ID as a member of the Board of Directors. Prior to co-founding M4ID in 2008 and leading the organisation for a decade, Mari worked for 15 years on women’s and children’s health and rights, including for WHO South East Asia Region, UNFPA, IPPF, AMREF and Aurat Foundation in Pakistan. Mari holds an MSc. in Population and Development from the London School of Economics and a Sociology degree from Helsinki University, and is a qualified social worker. Mari is a requested speaker at international events and serves on a number of advisory boards, including on the Senior Advisory Group of Saving Newborn Lives and Design for Health.
Jennifer heads the creative communications team and oversees creative design projects, strategy and concept planning, as well as the implementation of international campaigns and programs. She is a multi-faceted professional who combines backgrounds and experience gained across roles in communications, design and marketing. She recently worked for +1, where she was CMO and led design projects that combined social sciences, data science and creative problem solving. Previous roles have included heading international clients for a top 10 global communications agency, CEO of a creative agency in London and head of marketing for a US-based global technology company. She is a strong believer that the biggest problems in the world can only be solved by utilising social sciences to foster deeper understanding, unleashing creative problem solving to build new solutions and harnessing technology to inform and empower more people around the world.
As the Programme Coordinator, Jen leads the programmatic, operational, and financial management of multiple M4ID initiatives including the CORE, HIV and Lab.our Ward projects. She also offers strategic expertise in global public health and development for the organisation. Prior to joining the M4ID team, Jen gained 18 years of experience managing both development and humanitarian programmes throughout Africa, Asia, the Middle East, Russia, and the US. This includes 8 years leading health and human rights programs – with a focus on HIV and maternal and child health – in rural Kenya. Most recently, Jen spent two years in Jordan managing emergency programs for communities in Syria. She received a Masters of Public Health (MPH) from Johns Hopkins Bloomberg School of Public Health in 2000.
Programme Manager, Kenya & Tanzania
Based in Kenya, Amal Mohamed is M4ID's Programme Manager. In this role, Amal supports M4ID's interdisciplinary design and creative communication initiatives, campaigns and projects in Kenya and Tanzania. She has previously undertaken M4ID's Plan Right research on family planning in various counties in Kenya. She brings significant knowledge of the creative sector and has substantive socio-economic analytical skills from her extensive experience in the fields of law, creative investment and fund management. She holds an LLB from the University of Reading and is a qualified Advocate of the High Court of Kenya. She is passionate about using innovative, holistic and interpersonal approaches to social change.
Evaluation and Programme Manager
Shalini Subbiah is Evaluation and Programme Manager at M4ID. In this role, Shalini works with programme staff to support monitoring and evaluation of M4ID’s projects and generate learnings that strengthen policy and programming. Shalini has extensive experience in data analysis, quantitative and qualitative research and programme management. Prior to joining M4ID, she worked with the World Bank's Gender Innovation Lab in Nigeria where she contributed to impact evaluations aimed at generating evidence on how to close the gender gap in earnings, productivity and assets. She has also worked in Kenya, managing programmes and academic research focussed on maternal and newborn health. She holds a double Master's in Economics and Public Policy from the University of Michigan. Shalini is interested in the application of data-driven decision-making to real world problems, specifically related to gender, maternal health and sexual and reproductive health.
Rashmi manages the planning, implementation and tracking of M4ID initiatives from the early stages of design research to design and prototyping and into successful implementation in collaboration with our partners.
Her background is in project management and partnership building in international development. She has most recently led digital healthcare innovation projects in Southern and Eastern Africa in HIV/AIDS, tuberculosis, disability access, maternal and child health, as well as sexual and reproductive health sectors.
She has lived and worked in various countries including India, Hong Kong, the UK and South Africa. Her previous experience includes working in development and communications for a medical charity, strategic programme management for a financial capacity-building social enterprise and research for academic institutions. She has an MSc in Development Studies from the London School of Economics and Political Science and a BSc in Psychology from University College London.
As the Partnership Manager, Hanna-Riitta oversees the planning, development, and management of M4ID’s business and external relations strategies. With nearly fifteen years of experience in international development, she leads the team in developing long-term partnerships with clients and donors. Hanna-Riitta has significant experience in project management and in developing proposals and technical tenders for diverse groups of donors and funding agencies. She has professional backgrounds in international medical assistance and in development consulting. Hanna-Riitta also worked in a development finance institution, where she initiated business partnerships in emerging markets. Additionally, Hanna-Riitta has extensive work experience in various regions of Africa and Asia, including long-term field projects in Cambodia and rural Kenya. She has a Master of Social Sciences from Helsinki University and a BBA degree from the Helia University of Applied Sciences in Helsinki.
Senior Service Designer
Sandra Viña serves as M4ID’s Senior Service Designer. Sandra is a service and product designer as well as design researcher, and she applies her skills to, among others, the Newborn Innovation Project, Core and Rise. Sandra brings with her a breadth of skills. In her PhD and work assignments, she has, among others, focused particularly on developing and experimenting with design research and participatory design methodologies, as well as experience prototyping. Sandra has presented and published designs and design research in Finland and within international design research communities. Her works have been exhibited in museums and galleries throughout Europe, and in Japan, where she earned several prizes and special mentions. She has also planned and facilitated design workshops for the private and public sectors. Sandra’s expertise is rooted in the design process, starting from user and context research, and applying participatory design approaches to product and service design concepts. She holds a Master of Arts degree in industrial design and she has completed studies in fine arts in Finland and abroad. She is also a PhD candidate at Aalto University/ARTS, where she has worked on several design projects, research, and design education.
Senior Service Designer
Jarkko specialises in leveraging human-centred design for social and health services and leads the application of design in our projects. Jarkko is an experienced service designer, with a decade of experience in ethnographic research, strategic design, prototyping, and workshop facilitation, among others. Prior to joining M4ID, he served as a senior designer in a healthcare focused agency, and he also worked in public sector design. His work has ranged from large scale public sector digitalisation ventures, understanding and designing improved patient journeys, designing service development project that addressed social exclusion of low-income families, to health education for Kenyan school children through gamification. Additionally, Jarkko has previous work experience as a product designer and a graphic designer. Jarkko has a master’s degree in Industrial and Strategic Design from Aalto University, with a minor in Creative Sustainability. He also holds a BA in Industrial Design from Kymenlaakso University of Applied Sciences.
Senior Service Designer
As a Senior Service Designer, Palash employs human-centred and systems design approaches to understand the wide range of development and global health challenges M4ID aims to solve. Prior to working at M4ID, Palash has worked in a dynamic range of areas, including public health, livelihood, and women’s empowerment. He also has experience in community integration, having worked with organisations such as India’s Ministry of External Affairs and the Bill and Melinda Gates Foundation. Palash has a keen interest in the ever-evolving nature of the design discipline and has presented several papers within the field. Palash holds a combined master’s degree in International Management and Design Innovation from the Adam Smith Business School (University of Glasgow) and Glasgow School of Art.
Fang-yi is a Service Designer with a focus on human-centred design approaches and methodologies. At M4ID, Fang-yi supports the innovative service creation process, including through design research, concept development and rapid prototyping. In particular, Fang-yi is developing solutions addressing the issue of newborn health in low resource settings as well as HIV testing linked to care for adolescent girls. Prior to joining M4ID, Fang-yi worked for several years as product designer in Taiwan, from where she gained work experience and competencies in diverse design practices. Fang-yi holds a Master degree in Creative Sustainability from Aalto University and BA in Industrial Design from Tunghai University.
Design Research Lead
As our Design Research Lead, Priyam supports M4ID’s mission-led work through her insights and inputs on local culture, communities and users. She holds an MSc in Social Anthropology from Oxford university, and comes with previous experience in applied ethnography and design research spanning rural and urban populations in various countries. At M4ID, Priyam will be applying a fused lens of social science frameworks and design methods to health and development projects, particularly in the space of maternal and child health. She believes strongly that framing the right context, and building continual empathy at every step of the design process, is the definitive way of designing an impactful solution.
Design Researcher and Programme Manager
Jenni Martin is a Design Researcher and Programme Manager at M4ID. Jenni has a background in maternal and child health with experience spanning the UK, Nepal, Zimbabwe and India. She has experience in participatory research, intervention design, development, implementation and adaptation with a special interest in working with vulnerable populations. She develops creative design research tools and methodologies for projects, and carries out project-based operational planning, coordination and management to oversee delivery of results. Prior to joining M4ID, Jenni was working at the University of Edinburgh, where she was designing culturally appropriate cervical screening services for ethnic minority groups across Scotland. She has a masters from the London School of Hygiene and Tropical Medicine, and is on the verge of submitting her PhD in Public Health at the University College London Great Ormond Street Institute of Child Health. She has wide experience consulting for non-government organisations and the private sector.
Nicolas von Flittner
Product Design Lead
Nicolas is an industrial designer, who lends his extensive product design expertise to M4ID’s design and creative projects. Nico and his team builds on M4ID’s design research and contexual knowledge when concepting, prototyping, testing and building products and physical services that aim to improve the quality of health care and products in low resource communities. Nico is also leading the creation, adoption and improvement of product design methodologies and best practices at M4ID as well as constantly developing and sharing new thinking and refined tools for product design with the larger design and development community.
Nico has been working as a product designer in various industries for over 14 years. He holds a Master’s degree in Strategic Design from Aalto University.
HR Coordinator and Office Manager
Mia coordinates M4ID's human resources activities as well as manages the office functions and services. She also partakes in organizational policy and procedure development and supports all projects as a member of the Operations team. Previously, Mia worked in administration, customer relations and program coordination for 10 years. She has worked in Australia and India and studied management in Hong Kong and Finland. Mia holds a BSc degree in Hospitality Management.
Mirka is responsible for M4ID’s financial management and leads accounting, operational budgeting, financial and administrative process and product development and other financial matters. Mirka also part-takes in advancing M4ID's organisational operations and services as well as working with the Board and M4ID’s financial subcommittee. She has a 15 years’ experience in financial and office management. Mirka holds an MBA and a Bachelor’s degree in Management.
As the HR Manager Satu Mäkinen provides strategic leadership in human resources management, including driving projects around internationalisation and overall compliance. Satu previously worked as HR Business Partner and Reward Director at the biopharmaceutical company, AstraZeneca. Satu has nearly 15 years of experience in different HR generalist roles and subject matter expert roles in the field of performance and reward working in international organisations. She is passionate about building solution-oriented human resources departments while ensuring that human resources development is integrated into company culture and business planning. Satu holds a Master of Science in Economics from the University of Tampere, majoring in Organisation and Management.
Finance and Office Assistant
Jaana is responsible for supporting the finance and office functions at M4ID to enable the smooth operations of the business and the successful delivery of projects around the world. Jaana also supports all projects as a member of the Operations team. Before joining M4ID, Jaana has worked over eight years with administrative tasks within financial administration, human resources, customer relations and hospitality. Jaana holds a Bachelor’s Degree in Hospitality Management from Saimaa University of Applied Sciences and has lived in Germany and in Turkey during her studies.
As the Creative Strategist, Mick's job is to synthesise research into creative strategies while being heavily involved in the conceptual thinking. Mick also facilitates workshops, works with local partners in developing creative concepts and interacts with local and global partners. Before joining M4ID, Mick had a dual role as both Senior creative and partner at Hasan & Partners and Creative director of Hasan & Communications. Mick has won various international and domestic advertising and communications awards. Before that, Mick got a law degree from Helsinki University and worked for, among others, the National Research Institute of Legal Policy, European Parliament in Luxembourg and the Institute of Economic Law. He has also written a best-selling cookbook and worked as a restaurant critic.
As a Communications Specialist in the creative team Laura manages communications strategies and their implementation at M4ID. She also leads the communication related project streams and deliverables as well as international partner coordination. Laura is an experienced and sure-footed all-round communications professional and anthropologist from her academic background. Her work in refugee programmes took her to the Middle East and South America. Later her passion for journalism, PR and communication led her to work for a pioneer English-language newspaper in Finland and then managing communications and fundraising at the peace mediation organisation CMI. Laura believes that innovative and creative communications combined with other multidisciplinary approaches has potential of making a difference and contribute to problem-solving in many sectors. She is keen on using her know-how and skills with globally important humanitarian endeavours.
Abhyudai Dhawan is a Communications Specialist with multifarious experience as a development and communications professional. He has worked in the domains of ecology, education, public health, sustainability, urbanisation, and youth development. Prior to joining our team, he worked as a Communications Officer with the United Nations Development Programme in India, where he managed communications for projects on gender equality and economic empowerment. Abhyudai holds a Master of Arts in Social Science from the University of Freiburg, Germany and the Facultad Latinoamericana de Ciencias Sociales (FLACSO), Argentina. He received his Bachelor of Arts (Honours) from Delhi University. Abhyudai views his interdisciplinary background, diverse experiences, and professional expertise as means to better champion the human story.
Helena is M4ID’s Visual Creative. Her work combines creative strategy, design and illustration, and she brings innovative means of visual communication to our global social impact projects. Before joining M4ID, Helena worked as an illustrator and designer in the field of marketing and communication, advertising and design. Helena holds a Bachelor’s degree in Arts from UPV Valencia, in Spain and Lahti University of Applied Sciences, in Finland.
Yuzhou is a Graphic Designer at M4ID. Previously he worked as a freelance graphic designer, and has lived and studied in China, Japan and Finland. With these experiences, he has an open mind towards different cultures and has formed a strong visual style that combines both Eastern aesthetics and Western design principles. At M4ID, he creates both visual narratives and information design strategies which he hopes to convey messages in a clear yet unique visual language. He holds a Bachelor’s degree in the field of Visual Communication Design and he is currently pursuing Master’s Degree in the same field at Aalto University.
Alba is a graphic designer at M4ID and is passionate about video and motion graphics. She enjoys bringing static visuals to life, and for this reason moving images are a source of her inspiration. She earned her Bachelor degree from the ESDA Zaragoza, Spain and the ESAD Matosinhos, Portugal. Previously, Alba has worked in the field of post-production in Spain and Finland.
As a Development Specialist, Petra works on M4ID’s business development and supports the Creative Communications team in Plan Right and Core projects. She is passionate about women’s reproductive health, and the role that digitalisation can play in it - a topic she also researched in her Masters’ dissertation. Petra brings to M4ID her international mindset as well as her experience in NGO work and in education. She holds a Bachelor’s degree in European Studies from King’s College London and a MSc in Gender and Sexuality Studies from Birkbeck College.
As Development Specialist, Veera works on research and landscape analyses for the Core and Next T projects. To M4ID she brings experience from several international organisations within the development and security sector around Europe, as well as field work experience in Liberia. Veera holds a BA in International Media and Communications from the University of Nottingham and an MSc in Security Studies from University College London. She is passionate about women's rights and gender equality in development.
Medical and Public Health Advisor
Dr Mikaela Grotenfelt-Enegren is a global public health expert with a broad range of experience in the areas of maternal, newborn, child and adolescent health as well as nutrition. She holds a Specialist Degree in Public Health Medicine from the University of Helsinki and her work experience encompasses WHO, NGO's, the governmental sector, vaccine research as well as clinical pediatrics and general practice, including ANC services. In her role as a M4ID’s Medical and Public Health Advisor she provides technical guidance throughout the different stages of the projects, bringing her expertise into M4ID’s multidisciplinary approach and into our common strive for optimized and sustainable solutions.
Tito F. Williams II
Tito is a Design intern at M4ID. In his work, he employs human-centered design methods for projects in the field of sexual and reproductive health. He refers to himself as a social designer, using design methods to face challenges surrounding education, health, and poverty with in communities. He believes that people can create a world where one day every community, regardless of its industrial development stage should have a high standard of physical, mental, and social wellbeing. Building meaningful relationships and experiences within communities is what drives his passion for design. With a B.S. in Industrial Design from The University of the Arts in Philadelphia Pennsylvania, USA and a current M.A. candidate of Collaborative and Industrial Design at Aalto University in Espoo Finland, he holds a multidisciplinary design toolbox.
Industrial designer Sushant Passi is pursuing a design internship at M4ID. He works on developing design objects for M4ID projects in the field of sexual and reproductive health. He has a keen interest in creating solutions to real world problems through a hands-on and experimental approach. Sushant completed his bachelor studies in product design in India and Italy and he is currently finishing his MA in Product and Spatial Design at Aalto University. He has previously worked as a product & experimental material designer in India.
Joseph works as a design intern at M4ID, employing human-centered design and methods for M4ID projects in the field of sexual and reproductive health. He holds a Bachelors in Industrial Design and is currently pursuing a Master’s Degree in Collaborative and Industrial Design at Aalto University, with a minor in Creative Sustainability. He strives to utilise participatory design methods for the co-creation of sustainable product-service systems and to work with others towards a higher social mission.
Emotional Support Manager
Bear is an expert at human-centered design. He has 4 years experience of intuitively understanding human feelings and also in creating bespoke systems for emotional support and exercise as treatments to life’s challenges. He enjoys sleeping under desks, treats, and long walks.
Helena Sandman is an Architect specialised in emphatic design in resource-constrained environments.
She is currently a Doctoral Candidate at the Department of Design at Aalto University in Helsinki, Finland as part of the New Global research group. Her research is on user engagement in the architectural design process striving for social sustainability. Through housing design in rapidly urbanising areas and maternity ward design in low-resource settings she investigates the paradox of replicating a design concept while still rooting the design locally.
She was employed as assistant professor at Chinese University of Hong Kong 2005–06 and was teaching multidisciplinary student teams in project based slum upgrading at Aalto University between 2009 and 2014. She is lecturing regularly world-wide.
Helena is founding member of Ukumbi NGO providing architecture as a means of development. She has her own architecture firm, Helena Sandman Ltd and is a partner in Hollmén Reuter Sandman Architects Ltd. The work of Hollmén Reuter Sandman Architects has been honoured with both national and international prestigious awards and have been published and exhibited widely. Their work was exhibited for the third time at the Venice Architecture biennale in May 2016.
Akshay Roongta is a Design Researcher and Strategist, and has worked in the areas of renewable energy, sanitation, water and hygiene amongst others. One of his most challenging and rewarding projects was working as a designer and interim project manager for the multi-stakeholder Bill & Melinda Gates Project — Project Sammaan — on sanitation, during his time at Quicksand Design Studio. He co-founded Amrutdhara, a social enterprise in the urban drinking water space. He is currently working on systems for involving grassroots workers in development planning using ICT and researching how organisations working in development planning build and share knowledge.
Rose is an independent Designer with global experience in developing new services for health, finance and government. Having initially trained as a nurse in the UK, Rose turned to design as a way to achieve greater impact on a larger population. In recent years she’s worked with Fjord, the Australian Government, Asia Development Bank and with organisations seeking to build their own design capabilities. Her work is always highly collaborative - Rose’s view is that no one person can ever innovate as effectively as a collection of well-facilitated experts. Rose’s work ranges from planning and leading co-design with communities to lending her design skills to transforming global organisations.
Gobinda is a development professional with a Masters degree in Social Work from Tata Institute of Social Sciences, Mumbai with a focus on change management practices in public sectors. His life experiences and interests led him to get into the issues of governance, public policy and development administration which can impact the lives of marginalised communities and their effective interaction with the government systems and processes. He has been a Community Health Fellow with Public Health Resource Network, New Delhi and has worked with public health, water, sanitation and governance projects in the past with UNICEF, World Bank, UNDP, New Delhi.
He is recipient of India Africa Young Visionaries Fellowship 2014 for his innovation on convergence based scalable development model that promotes inclusive development in third world countries like India and Africa. He is actively involved in the change management practices in public sectors in designing better solutions in the social security and public health sector. He is currently working with Lab.our Ward Initiative in Odisha and facilitates the intergovernmental communications and partners' interaction for the field implementation of the project.
Cheryl Jemmott is a registered nurse, midwife and naturopathic physician with extensive experience in the US and Africa. A resident of Ghana for more than two decades, Dr. Jemmott has worked with local and international partners on a variety of projects and activities. Most recently, she was the manager of a project focused on strengthening midwifery schools in Ghana; and consultant with the International Confederation of Midwives; the American College of Nurse-Midwives; and M4ID. In addition to consultant services, Cheryl enjoys her role as a health and wellness strategist.
UX Designer & Researcher
Shivi Kapil is a User Experience Designer-Researcher by passion and profession. She has a Masters degree in User Experience Design from the National Institute of Design,India. Her skills and interests include leading interaction design for web-based and mobile application projects, working closely with research, visual design and development teams. She is actively involved in User Research and Experience Design for Indian and global Healthcare problems. Shivi has 5+ years of work experience in Medical Technologies for private and public settings mainly in four sectors - mother and child care, oncology, cardiology and family planning.
She has worked with PHILIPS Research, M4ID, UNICEF etc. She has been awarded by USAID - CAMTech Jugadathon Winner, UNESCO International Innovation Award,PARIS - Official Selection, BIRAC -SIIP Fellowship. She has been a fellow for IDDS program run by MIT D Lab in July 2015. She is currently working on design solutions for Mother & Child Care and Sexual & Reproductive health in India.
Social and Behavioural Research Scientist
Dr. Joyce Wamoyi is a Social and Behavioural Research Scientist at the National Institute for Medical research, Mwanza, Tanzania. She has an MSc in Public Health and a PhD in Social and Behavioural Sciences.
Dr. Wamoyi has worked on various health topic areas for over 16 years and has vast experience in the following: Adolescents and Young people’s Sexual and Reproductive Health (SRH) behaviour; HIV/AIDS prevention and treatment uptake; Gender and sexuality; Socio-cultural aspects of HIV and Sexually transmitted infections in general; Parenting/ families and child outcomes; stigma and discrimination in adolescent access to SRH services; Malaria in pregnancy; and qualitative and participatory research methods. In her work, she has explored the dynamics of transactional sex in adolescents and young women's sexual relationships in Tanzania and is currently a co-leader for the transactional sex working group of the STRIVE research programme consortium and a member of the Tanzanian adolescent health stakeholder's working group. Dr. Wamoyi is also a co-investigator for the study evaluating the mechanisms through which cash transfers impact health behaviour. She will also be a con-investigator on the M4ID's 'The Next T' project.
Tanzanian Country Expert
Emma is a Tanzanian Country Expert, who has over 10 years experience in International Development and business projects. Her focus area is the relationship between Finland and East Africa in general, and Tanzania in particular. She is providing her expertise in guiding M4ID’s Next T-innovating for easier access to HIV testing in Tanzania project. Currently she is working at Aalto University as a Project Specialist and Research Assistant in an interdisciplinary innovation and action research project which focuses on emerging markets. Emma holds a Master of Science in Economics and Business Administration degree from the University of Vaasa, Finland and a professional Master of Project Management from Aalto University Executive Education, Finland.
Consultant & Researcher
Dr. Swati Saxena is a social science researcher working with the Core project to understand and explore sexual and reproductive health for women. As a country researcher in India she works on the landscape analysis and the literature review of health systems, and policies in the Indian context.
Swati works at RGMVP (Rajiv Gandhi Mahila Vikas Pariyojana), a non-profit initiative in India. In this capacity she is responsible for spearheading organisation’s research activities and authoring academic papers and case studies. She is currently involved in research on measuring well-being and multidimensional poverty among women of rural India and examining the role of women collectives on domestic violence, menstrual hygiene and child nutrition.
She holds a PhD in Public Health and Policy from London School of Hygiene and Tropical Medicine and an MPhil in Development Studies from University of Oxford. Her PhD thesis explored the decision making process of new vaccine introduction in developing countries and her MPhil thesis examined Polio Eradication Programme in India.
Veronica is a Service Designer with a specialisation in health sector design research as well as co-design. Veronica has lead design research and design development for, among others, digital medical tools as well as services and products solutions for improving women’s and children’s health in Sub-Saharan Africa. Veronica also worked for several years for the Design Management Research program funded by Marie Curie Actions. In her role she conducted design research and co-design with health care practitioners in several European hospitals. She has previous working experience in both in product design and service design for a diverse range of industry settings. Veronica holds a MA degree in Strategic Design from Aalto University and BA in Industrial Design from Buenos Aires University.
Parvati is a Visual Creative who brings innovations to life through visual design. She applies her design and illustration skills to support visual communication and concept development in M4ID's projects and initiatives. Before locating to Finland Parvati has worked in various designer roles in advertising, retail and in NGOs, including a position as Head of Design at the retail company Chumbak. Parvati holds a Bachelor’s degree in Visual Communication from MIT Institute of Design and she is currently pursuing her Master’s degree in the same field at Aalto University.
Copywriter and Communications Specialist
Joey is a communications specialist who has worked in the non-profit sector for 10 years. She is an experienced writer and has written articles, developed campaigns and drafted speeches for audiences around the world. Joey has worked for several NGO’s, including as Media Officer at the British Red Cross, and as Speech Writer at the Bianca Jagger Human Rights Foundation. She is especially skilled at developing and implementing creative marketing and social media campaigns to increase social engagement with good causes. At M4ID, Joey has worked on among others, Care2Share, iDeliver, MIMBA and GloBelly. She holds a BA degree in Drama, specialising in theatre for social change, from Queen Mary, University of London.
Senior Design Research and Evaluation Advisor
Dr. Budden is medical anthropologist with 15 years of experience in behavioral and population health research. He consults independently to global health and social impact organizations to help drive user-centered design initiatives. He also provides thought leadership on program evaluation and learning and is passionate about combining evidence and creative storytelling to improve decision making. His current work spans maternal and child health, sexual and reproductive health and HIV and includes collaborations with the Bill and Melinda Gates Foundation and Ideo.org. With M4ID, Dr. Budden collaborates on "the Next T" project for improving adolescent HIV testing and care in Tanzania.
Previously, at PATH and at the Swiss Tropical and Public Health Institute, Dr. Budden led operations research and program evaluation on vaccine and essential medicine delivery, HIV prevention, and global health partnerships in Sub-Saharan Africa and South Asia. He also has deep experience in mixed-method ethnographic research and teaching on health behaviors and service access, psychological trauma and mental health, and indigenous healing systems. He holds a Ph.D in anthropology and cognitive science from the University of California, San Diego and has a background in independent filmmaking.
Lecturer at Makerere University, PhD in Social Psychology
Ronald Luwangula lectures in the Department of Social Work and Social Administration, Makerere University Kampala (Uganda). He holds a PhD in Social Psychology (Alpen-Adria University Klagenfurt, Austria), a MSc. in Social Work and Human Rights (University of Gothenburg, Sweden) and a Bachelors of Social Work and Social Administration (Makerere University). His specialisation is in child protection with a gender and disability lens. His further interest lies in social service design and social development. He has lead the research of the BOLD Project in Uganda (PSB Objective) and has supported the team with mobilisation of service design study participants and contextualisation of community views.
Olubunmi Adedoyin Ojelade
B. Sc (Ed) Health Education, MPH (Health Promotion and Education)
Olubunmi has been working closely with M4ID in Nigeria for several years, leading qualitative research and providing insights that shape our maternal and child health care programmes. Specifically she has been leading research and co-design for our Passport to Safer Birth (PSB) project including data collection, analysis as well as contributing to the documentation and publication writing. She has also partnered on the formative qualitative data collection for the overall Better Outcomes in Labour Difficulty (BOLD) project. Olubunmi has taken part in co-design in Helsinki and joined M4ID at conferences, such as the Women Deliver 2016 conference in Copenhagen.
Olubunmi’s interests lie in public health and in empowering individuals, organisations and communities to be able to take charge of their own health in the most realistic, efficient and sustainable manner. She has a strong interest in the health of women and girls and communicable diseases, with a focus on HIV and other STIs.
Visual and Service Designer
Andreas is a multi-disciplinary intervention designer, focusing on human-centred design and design for well-being. He has closely collaborated with M4ID, developing graphic materials and templates for a workshop on human-centred design and innovation in Seattle. Andreas is also a professional portrait photographer, and he often hosts educational workshops related to his many professional skills. He holds a Master of Science degree in design for interaction (Delft University of Technology), a bachelor’s degree in graphic and digital media, and a bachelor’s degree in industrial product design.