Co-CEO & Managing Director
Dr. Alexandra Mandelbaum is M4ID's Co-CEO and Managing Director. In this role Alexandra stewards the organization, provides strategic direction and leads the overall team. Alexandra has previously worked as the Tanzania Country Director of TechnoServe. She is an experienced organizational leader and strategic advisor who has worked in over 17 countries covering Africa, Latin America and Asia. Alexandra brings significant knowledge of market-led development initiatives in private sector development, women’s economic empowerment, youth entrepreneurship, and the agriculture sector in Eastern and Southern Africa. Alexandra also worked with the Africa Enterprise Challenge Fund, KPMG International Development Advisory Services, and Monitor Group (now Monitor Deloitte) and has proven, long-term experience partnering with private sector clients and donors like USAID, DFID, IrishAid, and Bill and Melinda Gates Foundation. Alexandra has a B.A. from Harvard University, an M.Phil from Cambridge University, and a Ph.D. from New York University.
Co-CEO & Co-Founder
Mari is the Co-CEO and Co-Founder of M4ID. In this role, Mari represents M4ID globally in its relationships with clients, vulnerable communities and M4ID’s large networks of stakeholders. She originates new ways to deliver social impact, spearheads measurement initiatives, and leads projects funded from M4ID’s social mission fund. Mari also plays a critical role in the governance of M4ID as a member of the Board of Directors. Prior to co-founding M4ID in 2008, Mari worked for 15 years on women’s and children’s health and rights, including for WHO South East Asia Region, UNFPA, IPPF, AMREF and Aurat Foundation in Pakistan. Mari holds an MSc in Population and Development from the London School of Economics and a Sociology degree from Helsinki University. Mari is a requested speaker at international events and serves on a number of advisory boards, including on the Senior Advisory Group of Saving Newborn Lives.
Director of Creative Communication
Jennifer heads the creative communications team and oversees creative design projects, strategy and concept planning, as well as the implementation of international campaigns and programs. She is a multi-faceted professional who combines backgrounds and experience gained across roles in communications, design and marketing. She recently worked for +1, where she was CMO and led design projects that combined social sciences, data science and creative problem solving. Previous roles have included heading international clients for a top 10 global communications agency, CEO of a creative agency in London and head of marketing for a US-based global technology company. She is a strong believer that the biggest problems in the world can only be solved by utilising social sciences to foster deeper understanding, unleashing creative problem solving to build new solutions and harnessing technology to inform and empower more people around the world.
Director of Creative Communication (on maternity leave)
As the Director of Creative Communication, Liisa leads M4ID’s communications and campaigns team and international portfolio of creative work. Liisa guides M4ID’s team in the execution of communication strategies, development of creative concepts and campaigns, as well as in the design of branding and marketing concepts for development and health initiatives. Liisa also leads diagnostic reviews, communication research and trend landscaping as well as overseeing the organisation's visual design and branding work.
Liisa is an award-winning creative and communications professional, with over 12 years of experience working in the creative marketing and digital communication field. Prior to joining M4ID Liisa worked as a creative, copywriter and strategist at international advertising agency Havas, Taivas and Ego, among others. Liisa holds a Masters degree in Literature and in Digital Design from Helsinki University.
As the Programme Coordinator, Jen leads the programmatic, operational, and financial management of multiple M4ID initiatives including the CORE, HIV and Lab.our Ward projects. She also offers strategic expertise in global public health and development for the organisation. Prior to joining the M4ID team, Jen gained 18 years of experience managing both development and humanitarian programmes throughout Africa, Asia, the Middle East, Russia, and the US. This includes 8 years leading health and human rights programs – with a focus on HIV and maternal and child health – in rural Kenya. Most recently, Jen spent two years in Jordan managing emergency programs for communities in Syria. She received a Masters of Public Health (MPH) from Johns Hopkins Bloomberg School of Public Health in 2000.
Design Research Lead
Shruti is a design researcher with a background in service and interaction design. At M4ID, she focuses on developing design research methods and implementing them across a range of projects – from mapping women's reproductive health journeys to designing new HIV testing solutions. Before M4ID, Shruti was a Design Lead at IDEO Munich for a number of years where she worked on projects for global clients across a range of industries. She holds a Masters in Interaction Design from the Copenhagen Institute of Interaction Design (CIID) and a Bachelor in Communication from Srishti School of Art, Design and Technology in Bangalore, India. Ever the optimist, Shruti strongly believes in the power of design to positively impact some of the most intractable challenges we face in the world today.
Design Research Lead
As our Design Research Lead, Priyam supports M4ID’s mission-led work through her insights and inputs on local culture, communities and users. She holds an MSc in Social Anthropology from Oxford university, and comes with previous experience in applied ethnography and design research spanning rural and urban populations in various countries. At M4ID, Priyam will be applying a fused lens of social science frameworks and design methods to health and development projects, particularly in the space of maternal and child health. She believes strongly that framing the right context, and building continual empathy at every step of the design process, is the definitive way of designing an impactful solution.
Rose is a Design Lead with global experience in developing new services for health, finance and government. Having initially trained as a nurse in the UK, Rose turned to design as a way to achieve greater impact on a larger population and has never lost sight of that aim. In recent years she's worked with Fjord, the Australian Government, Asia Development Bank and with organisations seeking to build their own design capabilities. Her work is always highly collaborative - Rose's view is that no one person can ever innovate as effectively as a collection of well-facilitated experts. At M4ID, Rose heads service design for our flagship programmes, ranging from planning and leading co-design with communities to lending her design skills to transforming global organisation.
Nicolas von Flittner
Nicolas is an industrial designer, who lends his extensive product design expertise to M4ID’s design and creative projects. Nico and his team builds on M4ID’s design research and contexual knowledge when concepting, prototyping, testing and building products and physical services that aim to improve the quality of health care and products in low resource communities. Nico is also leading the creation, adoption and improvement of product design methodologies and best practices at M4ID as well as constantly developing and sharing new thinking and refined tools for product design with the larger design and development community.
Nico has been working as a product designer in various industries for over 14 years. He holds a Master’s degree in Strategic Design from Aalto University.
Mia is managing M4ID’s office functions and services. She also coordinates the human resource processes and supports M4ID’s management team in operations, administration and finance. Mia also collaborates with project leads in programme and partner coordination and management. Previously, Mia worked in administration, customer relations and program coordination for 10 years. Mia has worked in Australia and India and studied management in Hong Kong and Finland. Mia holds a BSc degree in Hospitality Management.
Mirka is responsible for M4ID’s financial management and leads accounting, operational budgeting, financial and administrative process and product development and other financial matters. Mirka also part-takes in advancing M4ID's organisational operations and services as well as working with the Board and M4ID’s financial subcommittee. She has a 15 years’ experience in financial and office management. Mirka holds an MBA and a Bachelor’s degree in Management.
A social scientist, Aapo supports M4ID’s design and creative work through his research and analysis of contextual, policy and environmental aspects of our projects and initiatives. Aapo leads M4ID’s desk research activities and develops insights for design, briefs, reports and other publications on health and development issues. Aapo also leads M4ID’s trend analysis work and our knowledge sharing activities.
He comes to M4ID having previously worked in international relations and nonprofit management as well as teaching sociology at university level. Aapo holds a MSc in Sociology from University of Helsinki and MSc in Environmental Policy from the London School of Economics.
As the Creative Strategist, Mick's job is to synthesise research into creative strategies while being heavily involved in the conceptual thinking. Mick also facilitates workshops, works with local partners in developing creative concepts and interacts with local and global partners. Before joining M4ID, Mick had a dual role as both Senior creative and partner at Hasan & Partners and Creative director of Hasan & Communications. Mick has won various international and domestic advertising and communications awards. Before that, Mick got a law degree from Helsinki University and worked for, among others, the National Research Institute of Legal Policy, European Parliament in Luxembourg and the Institute of Economic Law. He has also written a best-selling cookbook and worked as a restaurant critic.
Helena is M4ID’s Visual Creative. Her work combines creative strategy, design and illustration, and she brings innovative means of visual communication to our global social impact projects. Before joining M4ID, Helena worked as an illustrator and designer in the field of marketing and communication, advertising and design. Helena holds a Bachelor’s degree in Arts from UPV Valencia, in Spain and Lahti University of Applied Sciences, in Finland.
Jamini Kavoori is an Information Design Intern at M4ID. She is originally from Bangalore, India and her specialisation is in the field of iconography, web design, infographics and flat illustration. Before moving to Helsinki, Finland she pursued her Bachelors from the National Institute of Fashion Technology. Her previous work experience has been in the field of visual merchandise after which she worked as a graphic designer for an e-commerce website for two years. She’s currently pursuing her Masters in Visual Communication Design at Aalto University and her major is in Information Design .
Veronica is a Service Designer with a specialisation in health sector design research as well as co-design. At M4ID Veronica has lead design research and design development for, among others, digital medical tools as well as services and products solutions for improving women’s and children's health in Sub-Saharan Africa. Before joining M4ID, Veronica worked for several years for the Design Management Research program funded by Marie Curie Actions. In her role she conducted design research and co-design with health care practitioners in several European hospitals. She has previous working experience in both in product design and service design for a diverse range of industry settings. Veronica holds a MA degree in Strategic Design from Aalto University and BA in Industrial Design from Buenos Aires University.
Fang-yi is a Service Designer with a focus on human-centred design approaches and methodologies. At M4ID, Fang-yi supports the innovative service creation process, including through design research, concept development and rapid prototyping. In particular, Fang-yi is developing solutions addressing the issue of newborn health in low resource settings as well as HIV testing linked to care for adolescent girls. Prior to joining M4ID, Fang-yi worked for several years as product designer in Taiwan, from where she gained work experience and competencies in diverse design practices. Fang-yi holds a Master degree in Creative Sustainability from Aalto University and BA in Industrial Design from Tunghai University.
Jenni brings to M4ID her entrepreneurial mindset and expertise from the health innovation ecosystem as well as education development. As Development Specialist Jenni is especially focusing on research for the Lab.our Ward project and creative communications work for M4ID projects. She is currently finishing her Social Science Master’s focusing on social sustainability at the University of Helsinki and organising project work programmes for students. Previously she has facilitated entrepreneurship and boosted health innovations at Helsinki Think Company, studied in South Africa, as well as worked for the National Agency for Education.
Copywriter and Communications Specialist
Joey is a communications specialist who has worked in the non-profit sector for 10 years. She is an experienced writer and has written articles, developed campaigns and drafted speeches for audiences around the world. Joey has worked for several NGO’s, including as Media Officer at the British Red Cross, and as Speech Writer at the Bianca Jagger Human Rights Foundation. She is especially skilled at developing and implementing creative marketing and social media campaigns to increase social engagement with good causes. At M4ID, Joey has worked on among others, Care2Share, iDeliver, MIMBA and GloBelly. She holds a BA degree in Drama, specialising in theatre for social change, from Queen Mary, University of London.
Dr Mikaela Grotenfelt-Enegren is a global public health expert with a broad range of experience in the area of maternal, newborn and child health as well as nutrition. Her work experience encompasses the UN (WHO), NGO's, the governmental sector as well as clinical pediatrics and general practice.
In a world of growing inequalities she is passionate about working with M4ID on various innovative projects to improve the health of the most vulnerable people. In her role as a M4ID’s Medical Advisor she provides technical guidance through the different stages of the projects, with a focus on developing optimised and sustainable solutions. She is also currently acting as the Chief Medical Officer for the Maternity and Child Health Clinics of the City of Helsinki and she holds a Specialist Degree in Public Health Medicine from the University of Helsinki.
Co-Founder & Chairman of the Board
Joe Wright is the co-founder and Chairman of the Board of Directors of M4ID. Joe has extensive experience in finance, economics, public policy and sustainable development. Joe presently works as a Senior Director in an investment bank. Previously he worked at the World Bank, and also at the UK Department of International Development and the Overseas Development Institute. Joe has spent more than half of this 20 year career living and working in developing countries in Africa and South Asia, mobilising private capital for infrastructure and environmental services in low resource communities. He is a frequent international speaker on the subject of environmental and infrastructure finance.
Joe’s vision when he co-founded M4ID was to create a new type company, led by its social mission, financially sustainable, and creative in solving the challenges of global development and public health. Joe brings to M4ID a special blend of experience in social impact investing, business leadership, board management, and sustainable development.
Co-CEO & Co-Founder
Mari is the Co-CEO and Co-Founder of M4ID. In this role, Mari manages global partnerships and represents M4ID in its relationships with clients, vulnerable communities and M4ID’s large networks of stakeholders. She develops new ways to delivering social impact, spearheads measurement and scaling initiatives, manages our advisory board and leads projects funded from M4ID’s social mission fund. Mari also plays a critical role in the governance of M4ID as a member of the Board of Directors. Prior to co-founding M4ID in 2008, Mari worked for 15 years on women’s and children’s health and rights, including for WHO South East Asia Region, UNFPA, IPPF, AMREF and Aurat Foundation in Pakistan. Mari holds an MSc in Population and Development from the London School of Economics and a Sociology degree from Helsinki University. Mari is a requested speaker at international events and serves on a number of advisory boards, including on the Senior Advisory Group of Saving Newborn Lives.
Independent Director of the Board
Camilla Hartwall joined M4ID as an Independent Director of the Board in March 2014. Camilla also serves on M4ID’s Financial Committee, with an oversight and advisory role on M4ID’s financial matters.
As a financial expert and company manager, Camilla brings with her 20 years of experience in company development, financial management, corporate governance, board management as well as 10 years of experience in various philanthropic programmes.
Helena Sandman is an Architect specialised in emphatic design in resource-constrained environments.
She is currently a Doctoral Candidate at the Department of Design at Aalto University in Helsinki, Finland as part of the New Global research group. Her research is on user engagement in the architectural design process striving for social sustainability. Through housing design in rapidly urbanising areas and maternity ward design in low-resource settings she investigates the paradox of replicating a design concept while still rooting the design locally.
She was employed as assistant professor at Chinese University of Hong Kong 2005–06 and was teaching multidisciplinary student teams in project based slum upgrading at Aalto University between 2009 and 2014. She is lecturing regularly world-wide.
Helena is founding member of Ukumbi NGO providing architecture as a means of development. She has her own architecture firm, Helena Sandman Ltd and is a partner in Hollmén Reuter Sandman Architects Ltd. The work of Hollmén Reuter Sandman Architects has been honoured with both national and international prestigious awards and have been published and exhibited widely. Their work was exhibited for the third time at the Venice Architecture biennale in May 2016.
Amal is the Producer of the M4ID's Why I Plan project in Kenya. Amal has extensive experience in the fields of law, creative investment and fund management. Amal currently acts as the Relationship Manager at HEVA Fund where she engages in network and partnership building for the development of the creative sector as a means to enrich livelihoods and enhance access to finance for creative practitioners. Previously, she worked in legal policy reform for child and detention law in Somaliland. She is passionate about using innovative, wholistic and interpersonal approaches for social change.
Akshay Roongta is a Design Researcher and Strategist, and has worked in the areas of renewable energy, sanitation, water and hygiene amongst others. One of his most challenging and rewarding projects was working as a designer and interim project manager for the multi-stakeholder Bill & Melinda Gates Project — Project Sammaan — on sanitation, during his time at Quicksand Design Studio. He co-founded Amrutdhara, a social enterprise in the urban drinking water space. He is currently working on systems for involving grassroots workers in development planning using ICT and researching how organisations working in development planning build and share knowledge.
Cheryl Jemmott is a registered nurse, midwife and naturopathic physician with extensive experience in the US and Africa. A resident of Ghana for more than two decades, Dr. Jemmott has worked with local and international partners on a variety of projects and activities. Most recently, she was the manager of a project focused on strengthening midwifery schools in Ghana; and consultant with the International Confederation of Midwives; the American College of Nurse-Midwives; and M4ID. In addition to consultant services, Cheryl enjoys her role as a health and wellness strategist.
UX Designer / Researcher
Shivi Kapil is a User Experience Designer-Researcher by passion and profession. She has a Masters degree in User Experience Design from the National Institute of Design,India. Her skills and interests include leading interaction design for web-based and mobile application projects, working closely with research, visual design and development teams. She is actively involved in User Research and Experience Design for Indian and global Healthcare problems. Shivi has 5+ years of work experience in Medical Technologies for private and public settings mainly in four sectors - mother and child care, oncology, cardiology and family planning.
She has worked with PHILIPS Research, M4ID, UNICEF etc. She has been awarded by USAID - CAMTech Jugadathon Winner, UNESCO International Innovation Award,PARIS - Official Selection, BIRAC -SIIP Fellowship. She has been a fellow for IDDS program run by MIT D Lab in July 2015. She is currently working on design solutions for Mother & Child Care and Sexual & Reproductive health in India.
Social and Behavioural Research Scientist
Dr. Joyce Wamoyi is a Social and Behavioural Research Scientist at the National Institute for Medical research, Mwanza, Tanzania. She has an MSc in Public Health and a PhD in Social and Behavioural Sciences.
Dr. Wamoyi has worked on various health topic areas for over 16 years and has vast experience in the following: Adolescents and Young people’s Sexual and Reproductive Health (SRH) behaviour; HIV/AIDS prevention and treatment uptake; Gender and sexuality; Socio-cultural aspects of HIV and Sexually transmitted infections in general; Parenting/ families and child outcomes; stigma and discrimination in adolescent access to SRH services; Malaria in pregnancy; and qualitative and participatory research methods. In her work, she has explored the dynamics of transactional sex in adolescents and young women's sexual relationships in Tanzania and is currently a co-leader for the transactional sex working group of the STRIVE research programme consortium and a member of the Tanzanian adolescent health stakeholder's working group. Dr. Wamoyi is also a co-investigator for the study evaluating the mechanisms through which cash transfers impact health behaviour. She will also be a con-investigator on the M4ID's 'The Next T' project.
Tanzanian Country Expert
Emma is a Tanzanian Country Expert, who has over 10 years experience in International Development and business projects. Her focus area is the relationship between Finland and East Africa in general, and Tanzania in particular. She is providing her expertise in guiding M4ID’s Next T-innovating for easier access to HIV testing in Tanzania project. Currently she is working at Aalto University as a Project Specialist and Research Assistant in an interdisciplinary innovation and action research project which focuses on emerging markets. Emma holds a Master of Science in Economics and Business Administration degree from the University of Vaasa, Finland and a professional Master of Project Management from Aalto University Executive Education, Finland.
Senior Design Research and Evaluation Advisor
Dr. Budden is medical anthropologist with 15 years of experience in behavioral and population health research. He consults independently to global health and social impact organizations to help drive user-centered design initiatives. He also provides thought leadership on program evaluation and learning and is passionate about combining evidence and creative storytelling to improve decision making. His current work spans maternal and child health, sexual and reproductive health and HIV and includes collaborations with the Bill and Melinda Gates Foundation and Ideo.org. With M4ID, Dr. Budden collaborates on "the Next T" project for improving adolescent HIV testing and care in Tanzania.
Previously, at PATH and at the Swiss Tropical and Public Health Institute, Dr. Budden led operations research and program evaluation on vaccine and essential medicine delivery, HIV prevention, and global health partnerships in Sub-Saharan Africa and South Asia. He also has deep experience in mixed-method ethnographic research and teaching on health behaviors and service access, psychological trauma and mental health, and indigenous healing systems. He holds a Ph.D in anthropology and cognitive science from the University of California, San Diego and has a background in independent filmmaking.
Lecturer at Makerere University, PhD in Social Psychology
Ronald Luwangula lectures in the Department of Social Work and Social Administration, Makerere University Kampala (Uganda). He holds a PhD in Social Psychology (Alpen-Adria University Klagenfurt, Austria), a MSc. in Social Work and Human Rights (University of Gothenburg, Sweden) and a Bachelors of Social Work and Social Administration (Makerere University). His specialisation is in child protection with a gender and disability lens. His further interest lies in social service design and social development. He has lead the research of the BOLD Project in Uganda (PSB Objective) and has supported the team with mobilisation of service design study participants and contextualisation of community views.
Pioneer Director, National Institute of Maternal & Child Health, University of Ibadan
Dr. Fawole is a renowned expert in maternal and fetal medicine and in scaling up of interventions to reduce maternal/perinatal morbidity and mortality. He has vast experience in training and expansion of clinical trials in sub-Saharan Africa. Dr. Fawole has provided his expertise and clinical experience in guiding M4ID’s BOLD project in Nigeria. He has also served as an Advisor for the Lab.our Ward project, which seeks to rethink the maternity ward in low resource settings by bringing together maternal health experts with service, product and space design.
Olubunmi Adedoyin Ojelade
B. Sc (Ed) Health Education, MPH (Health Promotion and Education)
Olubunmi has been working closely with M4ID in Nigeria for several years, leading qualitative research and providing insights that shape our maternal and child health care programmes. Specifically she has been leading research and co-design for our Passport to Safer Birth (PSB) project including data collection, analysis as well as contributing to the documentation and publication writing. She has also partnered on the formative qualitative data collection for the overall Better Outcomes in Labour Difficulty (BOLD) project. Olubunmi has taken part in co-design in Helsinki and joined M4ID at conferences, such as the Women Deliver 2016 conference in Copenhagen.
Olubunmi’s interests lie in public health and in empowering individuals, organisations and communities to be able to take charge of their own health in the most realistic, efficient and sustainable manner. She has a strong interest in the health of women and girls and communicable diseases, with a focus on HIV and other STIs.
Matias is an award winning Creative Director with over 15 years of experience in advertising and graphic design. He has been M4ID’s key partner since 2010, contributing to several of our creative communication projects. Currently, he is working on a multi-channel creative campaign in Kenya to frame family planning as catalyst for development. Matias holds a degree in Graphic Design from University of Arts, London.