Music stars donate their Facebook profiles for good
Tomorrow we launch our latest social media campaign, aiming to raise awareness and support for Dalit (“untouchable”) rights in Nepal. For the campaign, the five most popular female singers in in Finland are donating their Facebook profiles to five individual Dalits from Nepal, giving this voiceless group an effective new communication channel. Over five days, Babita (pictured below) and four other Dalits, will share their everyday experiences through status updates as well as urging fans to sign an appeal. Banners and articles in online and traditional media will further strengthen campaign oureach. We’re excited to see the response to this novel awareness raising approach!