Design of new Global Campaign

January 4, 2011

M4ID is thrilled to, together with our partner Family, be designing a new global maternal health focused campaign for the Women’s Refugee Commission.  The aim of the campaign is to engage and support a community of experts working on maternal health issues in humanitarian settings.  Building on extensive research, we’re developing a REEAN (reach, entice, engage, activate, nurture) communications strategy, the overall campaign creative and the social media/mobile tools to support the members.   The development of the tools are especially exciting, as the brief allows us to really innovate and bring together different channels to best serve people working in very difficult, diverse environments.   Here’s a picture of part of the team at work!