iPhone apps for good
We’re happy to see more non-profits using moblie applications to raise funds and awareness.. WaterAid recently launched it’s ToiletFinder UK, an iPhone application that uses geolocation to find public toilets. App users are then encouraged to show their appreciation for the tool by making a small donation to WaterAid through the iPhone. The free app is already number 14 in the iPhone lifestyle category.
Another great example is the Monterey Bay Aquarium’s Seafood Guide which helps users make sustainable seafood choices as well as the GoPlanit.com’s Pet Earth game where the earth is presented as a virtual pet to take care of.. a portion of the retail price and ad revenue goes towards planting trees.
Apps are still not very widely used by non-profits, but with an increasing number of people using smart phones and the continued , growing popularity of the iPhone, they will become increasingly powerful outreach and engagement tools.