From experimentation to strategic programmes

November 17, 2009

The recent survey of non-profit communication staff perceptions of social media use (carried out by KRC Research) finds that organizations are still at an experimental phase, though the vast majority see social media as a medium worth investing in as well as a priority for the future.  The outcomes can be viewed on the slideshow below, but in summary the survey recommends that agencies, among others:

  • move from experimenting to strategic programmes
  • focus on building meaningful dialogue with a wider range of audiences online
  • invest in social media capacity
  • better demonstrate their unique impact (to attract advocates)

80% of respondents also felt that the true value of social media was yet to be realized.

[slideshare id=2484125&doc=socialimpactsurveyfindings-091112091033-phpapp01]