Finalizing new campaign supporting Dalit rights in Nepal

September 5, 2011

We’re on the final design stage of a new awareness and advocacy campaign being launched on behalf of Dalit rights in Nepal.  We are using a totally new approach to Facebook communication, where celebrities and known spokespeople hand over their profiles to a select group of Dalits in Nepal.  Through this approach, we want to build an understanding of the daily challenges of an ‘untouchable’ Nepali and provide a communication channel for people who do not have a voice, who normally do not get heard.   We believe the campaign concept will create a lot of cross-media interest and drive people to sign the appeal that is being sent to Finnish Development Minister Hautala.

More on this in a few days!

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