Finalizing new campaign supporting Dalit rights in Nepal
We’re on the final design stage of a new awareness and advocacy campaign being launched on behalf of Dalit rights in Nepal. We are using a totally new approach to Facebook communication, where celebrities and known spokespeople hand over their profiles to a select group of Dalits in Nepal. Through this approach, we want to build an understanding of the daily challenges of an ‘untouchable’ Nepali and provide a communication channel for people who do not have a voice, who normally do not get heard. We believe the campaign concept will create a lot of cross-media interest and drive people to sign the appeal that is being sent to Finnish Development Minister Hautala.
More on this in a few days!