But, is social media suitable for ‘ethical’ issues?

October 12, 2009

This is a question we’re asked over and over, and it was once again posed at our recent social media talk at KEPA, the network for Finnish development NGOs. There still seems to be widespread belief that that social media content is only made up of nonsense, that social media is about sending a Facebook friend a Friday drink or tweeting about what you had for breakfast.  There’s also a lack of understanding about the variety of social media tools available, and about their different uses for the non-for-profit sector.. Over the next weeks, we’ll focus on refuting these notions here on the blog.   In the meantime, social media use by the US Centres for Disease Control and Protection (CDC) does a good job in showing how to put these tools to effective use.