8/10 think social media can help not-for-profits
According to a new US survey carried out by Cone, nearly eight in 10 people who use social media think the technology can help not-for-profit organizations raise awareness and funds for their causes. The down side is that few still make actual donations using these tools: many respondents felt social media raised their awareness about issues but not their motivation to give money. In fact, 39% said they didn’t trust that their efforts would actually help the cause.
“Americans are actively engaged with causes on new media, but they’re lacking a degree of trust that takes them to the next level of engagement,” says Alison DaSilva, from Cone. “Organizations can overcome this barrier by showing tangible and compelling results, offering multiple user touch points, and making the bridge to offline activities wherever possible.”